Business & Customer-Facing Tech careers
These roles bridge technology and people: analyzing business needs, demoing products, onboarding customers and helping companies get value from their software.
Great if you're technical enough to understand products and love working with people.
8 roles in business & customer-facing tech
Business Analyst
Translates business needs into technical requirements and solutions.
Requirements gathering · Process mapping · SQL & ExcelSystems Analyst
Analyzes an organization's systems and designs improvements.
Systems thinking · Requirements · DatabasesSolutions Engineer / Sales Engineer
Shows customers how a technical product solves their problems.
Technical demos · Communication · Product knowledgeTechnical Account Manager
Guides key customers to success with a technical product.
Relationship management · Technical troubleshooting · CommunicationCustomer Success Manager
Makes sure customers get value from a product and stay happy.
Communication · Onboarding · Data & metricsImplementation Specialist
Sets up and configures software for new customers.
Software configuration · Data migration · TrainingTechnical Consultant
Advises organizations on technology choices and implementation.
Technical breadth · Problem solving · PresentationsSales Development Representative (SDR) at a tech company
Starts conversations with potential customers for a tech company.
Prospecting · Cold outreach · CRM tools
Start here
- 1
Practice explaining a technical product to a non-technical friend.
- 2
Help a local business or nonprofit adopt a tool, and document the results.
- 3
Learn spreadsheets and basic SQL. They show up in almost every business role.
Common questions
What is a solutions engineer?
A technical expert who works with sales teams to show customers how a product solves their problems, often through demos and custom setups.
Are these roles good for people who don't want to code all day?
Yes. They use technical knowledge daily but center on communication and problem-solving with people.
Get your personal business & customer-facing tech roadmap.
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